The National Democratic Congress (NDC) in the Western North Region may be heading towards a difficult electoral battle if growing concerns about alleged arrogance among government appointees, media neglect and dissatisfaction among grassroots supporters are not urgently addressed. While the party has enjoyed political support in the region, electoral victories cannot be taken for granted. The conduct of its leaders, the performance of its appointees and their relationship with the public could significantly influence the party’s chances of retaining key parliamentary seats in future elections.
One major concern is what critics describe as “adidigya”—a perceived attitude of arrogance, entitlement or disrespect among some political appointees. Metropolitan, Municipal and District Chief Executives (MMDCEs) and other government officials are expected to demonstrate humility, accessibility and a willingness to listen to the people they serve. When residents, traditional authorities and party supporters feel ignored or disrespected, frustration can grow. Political power should be regarded as an opportunity to serve, not a licence to intimidate others or look down on ordinary citizens.
Closely related to this concern are allegations of political favouritism and what some critics describe as “mafia” politics. Perceptions that a small circle of influential individuals controls appointments, contracts and other opportunities can damage the party’s reputation. Although such allegations must be supported by evidence, the leadership should not dismiss genuine complaints from people who feel excluded. The NDC must promote fairness, transparency and inclusiveness to ensure that ordinary members do not feel that their sacrifices during elections have been forgotten.
The performance of government appointees is another issue that deserves urgent attention. Political appointments should translate into effective administration, improved public services and visible development. Where officials are perceived to be underperforming or disconnected from the communities they serve, public confidence may decline. The party leadership must assess the performance of its appointees and insist on measurable results. Political loyalty alone should not be the standard for retaining public office; competence, accountability and service delivery must also matter.
The relationship between government officials and media practitioners in Western North is equally important. Journalists play a critical role in informing the public, exposing development challenges and holding public officials accountable. However, concerns about inadequate engagement, limited access to information and perceived disrespect towards media practitioners risk creating unnecessary tension. Government officials must understand that journalists are not enemies simply because they ask difficult questions or demand answers. A responsible administration should welcome constructive criticism and engage the media professionally.
Media neglect could also deepen Western North’s longstanding concerns about its place in Ghana’s national development agenda. Despite the region’s rich natural resources, including gold, cocoa and timber, many communities continue to raise concerns about unemployment, poor roads, sanitation challenges and limited economic opportunities. The region deserves sustained attention beyond election campaigns. Government officials must work with journalists to highlight development priorities and communicate honestly about projects, challenges and progress. Ignoring the media does not make public concerns disappear; it can instead allow dissatisfaction to grow.
Youth unemployment presents another potential challenge to the NDC’s electoral fortunes. Many young people are seeking decent jobs, skills training, business opportunities and a meaningful stake in the local economy. When promises made during election campaigns fail to produce tangible results, enthusiasm can gradually turn into disappointment. The government and party leadership must demonstrate practical progress in addressing youth unemployment and economic hardship. Otherwise, political opponents may find opportunities to attract voters who believe their expectations have not been met.
The party must also pay attention to its grassroots supporters, including constituency executives, polling station officers, communicators and volunteers who work tirelessly to mobilise voters. These individuals often make significant sacrifices to advance the party’s interests. If they feel abandoned after elections, excluded from consultations or overlooked when opportunities arise, their commitment may weaken. The NDC must strengthen communication between appointees and party structures, encourage inclusive decision-making and ensure that grassroots contributions are respected. No political party can sustainably maintain its electoral strength while taking its own supporters for granted.
Nevertheless, these concerns do not automatically mean that the NDC will lose key seats in Western North. Electoral outcomes depend on several factors, including the performance of rival parties, the credibility of candidates, national political developments and voters’ assessment of available alternatives. However, dismissing genuine public dissatisfaction as opposition propaganda would be a serious mistake. The party must listen to residents, investigate credible complaints and correct shortcomings where necessary. Early intervention could help restore confidence before dissatisfaction translates into electoral losses.
Ultimately, the NDC’s political future in Western North will depend on whether it can translate its electoral mandate into responsive leadership, inclusive governance and meaningful development. The concerns surrounding “adidigya,” alleged favouritism, media neglect and the performance of some appointees should not be ignored. Party leaders must promote humility, transparency and accountability while rebuilding trust with journalists, grassroots supporters and the wider public. If these concerns persist, the NDC could face a tougher battle to retain key seats in Western North. The time for honest reflection and corrective action is now.
